30 seconds to mars - A Beautiful Lie
This CD is a conventional rock CD as it encompasses strong iconography such as skulls which cover the front and back of the cover case. This sends a strong message out to the audience about what type of style of rock the band plays, which would be heavy rock. The booklet inside includes 6 pages which show pictures and information about the band, this makes the audience believe that they are getting value for money, something they are getting instead of just downloading it from the Internet. The pictures in the booklet have a single shot of the 4 band member on their own and one of them all together, this is very stereotypical as the final picture shows a sense of community and belonging between the band but the single shots show the different personality of each
All of the writing on the front and back of the case is in block capitals and is the colour red against a white background, this is too make the case really stand out in the rock section of a store as many of the other Cd's around it would be dark with black colours.
On the front of the case it has 2 sticks both of them are reviews from newspapers for example " 9 out of 10" - from The Guardian, stickers like this encourage the audience to buy this as they believe that their money will be spent and that it would be good quality for what they are paying, these are also an example of purchase incentives.
The cover of the CD does however subvert to what I would expect a conventional CD cover to look like, it still has the skulls on the front but they are coloured in silver instead of ed and are shiny instead of plain. This is so the audience actually look at the art on the CD instead of just putting into play straight away. As this is bands platinum album this could also represent this.
The camera shots of the band are long shots. these are so the audience can see what they are wearing, so that they might buy the same clothes as them, they are also slightly jilted at at low angle making them seem dominant and powerful. The band members are looking right at the camera, this is an example of direct address and is used to create audience recognition. These camera shots combined all conform to the idea of the star construction.
