30 seconds to mars - A Beautiful Lie
This CD is a conventional rock CD as it encompasses strong iconography such as skulls which cover the front and back of the cover case. This sends a strong message out to the audience about what type of style of rock the band plays, which would be heavy rock. The booklet inside includes 6 pages which show pictures and information about the band, this makes the audience believe that they are getting value for money, something they are getting instead of just downloading it from the Internet. The pictures in the booklet have a single shot of the 4 band member on their own and one of them all together, this is very stereotypical as the final picture shows a sense of community and belonging between the band but the single shots show the different personality of each
All of the writing on the front and back of the case is in block capitals and is the colour red against a white background, this is too make the case really stand out in the rock section of a store as many of the other Cd's around it would be dark with black colours.
On the front of the case it has 2 sticks both of them are reviews from newspapers for example " 9 out of 10" - from The Guardian, stickers like this encourage the audience to buy this as they believe that their money will be spent and that it would be good quality for what they are paying, these are also an example of purchase incentives.
The cover of the CD does however subvert to what I would expect a conventional CD cover to look like, it still has the skulls on the front but they are coloured in silver instead of ed and are shiny instead of plain. This is so the audience actually look at the art on the CD instead of just putting into play straight away. As this is bands platinum album this could also represent this.
The camera shots of the band are long shots. these are so the audience can see what they are wearing, so that they might buy the same clothes as them, they are also slightly jilted at at low angle making them seem dominant and powerful. The band members are looking right at the camera, this is an example of direct address and is used to create audience recognition. These camera shots combined all conform to the idea of the star construction.
Sunday 7 October 2012
Thursday 20 September 2012
Treatment
Treatment
A Silent Film - Sleeping Pills
The target audience for our video is going to be both male and female viewers aged from 15-25, we have chosen this target audience because this is the audience that listens to this type of music as it is conventional pop.
The video for the track is going to be focused primaraly on Performance making more of an amplification video, However there are going to be elements of narrative in the video, this is to drive the video and to stop it from getting too dull for the audience. Our narrative is simply going to be a man walking through london as a he reads his paper and in each different section it will have the band playing in real time. Using clever editing we hope to be able to zoom up on the band playing, this also gives us the opportunity to use a wide range of settings.
We are hoping to shoot in london, but more derilict parts of London this is because we want to include strong iconography. The main theme of the song is government, therefore instead of using government buildings in the video as that might be hard to get permission for, instead through the use of broadsheet newspapers, costumes and props we hope to create the atmosphere of being in a governmental area of London that has elements of government.
We are going to use a blank room to record the band playing to start off, and as the holder of the paper turns into different sections, they band will be there. For example in the political section we can use a boardroom, or in the sports section we can have gym or some example of a sports team.
Comments
Ishmael - I like the idea of filming in london and using unused train/tube stations to indicate where our protagonist is living as he is on the run from the government. The only thing i don't agree with is the newspaper part as I think could be boring.
Eduardo - The idea of the setting being in London I think is a good one as it helps create narrative and creates the idea of why they are against the government. The use of unused train or tubes stations I think helps show the protagonist and whats he's going through as he's against the government. I believe the newspaper also helps creates narrative and adds creativity and a possible reason to why they are against the government e.g. media.
A Silent Film - Sleeping Pills
The target audience for our video is going to be both male and female viewers aged from 15-25, we have chosen this target audience because this is the audience that listens to this type of music as it is conventional pop.
The video for the track is going to be focused primaraly on Performance making more of an amplification video, However there are going to be elements of narrative in the video, this is to drive the video and to stop it from getting too dull for the audience. Our narrative is simply going to be a man walking through london as a he reads his paper and in each different section it will have the band playing in real time. Using clever editing we hope to be able to zoom up on the band playing, this also gives us the opportunity to use a wide range of settings.
We are hoping to shoot in london, but more derilict parts of London this is because we want to include strong iconography. The main theme of the song is government, therefore instead of using government buildings in the video as that might be hard to get permission for, instead through the use of broadsheet newspapers, costumes and props we hope to create the atmosphere of being in a governmental area of London that has elements of government.
We are going to use a blank room to record the band playing to start off, and as the holder of the paper turns into different sections, they band will be there. For example in the political section we can use a boardroom, or in the sports section we can have gym or some example of a sports team.
Comments
Ishmael - I like the idea of filming in london and using unused train/tube stations to indicate where our protagonist is living as he is on the run from the government. The only thing i don't agree with is the newspaper part as I think could be boring.
Eduardo - The idea of the setting being in London I think is a good one as it helps create narrative and creates the idea of why they are against the government. The use of unused train or tubes stations I think helps show the protagonist and whats he's going through as he's against the government. I believe the newspaper also helps creates narrative and adds creativity and a possible reason to why they are against the government e.g. media.
Thursday 5 July 2012
Arctic Monkeys
Arctic Monkeys - When the sun goes down
The music video tells an unconventional narrative about a boy and girl relationship in the 21st century. The video starts with a disequilibrium this is different to Todorov's theory that media texts start with an equilibrium. As the audience only hearing the actress shouting and using foul language. The video doesn't show the band at any point nor does it have the actors lip-synching this shows how it is a illustrative video (Goodwin). The use of famous actors like Lauren Socha and Stephen Graham allow of audience recognition and makes the video more poplar with young audiences as Lauren is widely considered to be a young persons actor starring in TV drama Misfits.
The lighting in the video is mostly dull, grey and low key in the video as it is representing a lower class relationship in a lower class location, however the lighting does turn to high key when Lauren is alone and has an opportunity by herself e.g performing in the circus. This gives the audience the idea that the man is holding her back in her life, this evokes sympathy for Lauren.
Lauren is constantly dressed in lower class clothing where as her male counterpart is seen in smarter dress than her this along with high angle eye lines and shots show how The man is incontrol
The music video tells an unconventional narrative about a boy and girl relationship in the 21st century. The video starts with a disequilibrium this is different to Todorov's theory that media texts start with an equilibrium. As the audience only hearing the actress shouting and using foul language. The video doesn't show the band at any point nor does it have the actors lip-synching this shows how it is a illustrative video (Goodwin). The use of famous actors like Lauren Socha and Stephen Graham allow of audience recognition and makes the video more poplar with young audiences as Lauren is widely considered to be a young persons actor starring in TV drama Misfits.
The lighting in the video is mostly dull, grey and low key in the video as it is representing a lower class relationship in a lower class location, however the lighting does turn to high key when Lauren is alone and has an opportunity by herself e.g performing in the circus. This gives the audience the idea that the man is holding her back in her life, this evokes sympathy for Lauren.
Lauren is constantly dressed in lower class clothing where as her male counterpart is seen in smarter dress than her this along with high angle eye lines and shots show how The man is incontrol
Examples of different types of videos
This is an example of an illustration
This is an example of an amplification
This is an example of a disjuncture
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